The JISC funded Relationship Management Programme is coming to an end and so I thought that I’d try and do a quick summary of each of the project Case Studies as they come in. The first Case Study to land on my desk is Aston’s University’s “AstonConnect+ Supporting Mutually Beneficial Alumni Engagement” and you can find a quick summary in my blog post Engaging Alumni: AstonConnect+ at Aston University.
Thank you all for submitting your reports in time last month. I hope the feedback will be useful to you.
I just wanted to check 2 points…
1) The joint presentation that you are creating for 12 July is nearing completion. If not perhaps you should be connecting with your other presenters?
2) My post on Dec 6th asked you questions about the work you were doing. Have you considered the answers to these questions as something to bring out in the presentation along with the learnings you have to share?
Our mobile site is now live:
Published soon in EeL’2012: The effects of social networking on social capital and employability for Computing and Business students.
This study examines the relationship between the use of Facebook, LinkedIn and Twitter and three types of social capital: bridging, bonding and maintained. In addition, we explore a dimension relating to self-perceived employability that assesses an individual’s perceived ability to attain sustainable employment appropriate to their qualification level. We survey computing and business undergraduate students (N=232) and take a binomial distribution with respect to the levels of high and low agreement on items based on existing validated scales. We find the strongest association between the use of Facebook and two types of social capital (bridging and maintained), with the strongest relationship being with bridging social capital, which has implications for building alumni-student engagement programmes. Facebook usage was found to interact with measures of self-perceived employability, which suggests that in addition, the use of social network sites can positively impact upon perceptions of future employability.
A ‘Research in Progress’ paper on the AGENT project, eponymously titled to provide an overview of the approach to alumni engagement and relationship management has been accepted for publication in: Proceedings of EMCIS’12 – The European, Mediterranean and Middle Eastern Conference on Information Systems (June 7-8, Munich, Germany).
Two other conference papers are currently under review at NordiCHI’12 – Nordic Conference on Human-Computer Interaction and EeL 2012 – 2nd Annual International Conference on Education and e-Learning.